The song is a hyper-dynamic ball of energy that begins with a familiar guitar riff to which organic clapping sounds are added as one of the most honest male falsettos starts narrating a story of the current state of society in America that builds up to a pre-chorus that opens up to a very empty sounding, yet extremely full and complex chorus.
There is a palpable feeling of tension and uneasiness transmitted by the relationship between the lyrics and the melody, the incredibly well thought out declamation and the syncopation generated not only by the lyrics but also by the percussion added in the chorus and the bridge. This same tension is mirrored in the lyrics, sometimes in a very poetic way such as: “Rising and running tossing and turning columns are burning” , and other times in a very direct and straightforward way such as: “Moving with the jackals and hanging with the junkies.
Fuck the government cause they never gonna love me”.
Because of this, I believe the ‘Get Up’ could be used in multiple syncs including the most recent IPhone reveal by Apple. However, this commercial does not use the lyrics, it only interprets the music and exploits the tension of the melody and the percussion.
The lyrics, although very risky, can be used for a number of visual media that fits the message and needs all elements of the song to convey a purpose. In this specific post we have chosen the trailer for the movie ‘Get Out’ in which the husband of an interracial couple is lured in by his wife whose family is secretly enslaving people of color. You can find out more about the movie and watch the original trailer HERE.
Terrell’s lyrics fit the storyline but, fortunately enough some of the key words of the song fall on very specific parts of scenes where the characters are doing what the song is saying (for example, pay attention to the word “doubt” and the rolling of the eyes of one of the characters while talking on the phone). Also, the buildup of the song allows for the tension of the trailer to build up as well which gets the viewer more and more intrigued while at the same time, the syncopation portrays the feeling of fear and desperation of some of the characters as the story develops.
Without further due, here is our take on this piece: